Call measurement services for media publishers

Advertisers are now seeking unprecedented levels of information about the performance of their marketing dollars. These advertisers want proof that their ads are generating an acceptable return-on-investment.

Century Interactive began working with Yellow Pages directories in 1988 and has now served over 100 publishers across multiple industries. By delivering proof-of-performance metrics, Century Interactive enables publishers to:

• Take ownership of the leads being generated - ensure that your media gets credit for every call it delivers, including calls that are missed or unanswered.

• Increase loyalty from existing clients - advertisers appreciate the quantifiable proof that validates their investment in your media.

• Offer incentives for new signups and renewals - Century Interactive serves as the transparent engine that runs your Pay Per Call or Guaranteed Ad Program.

• Add new revenue - use indisputable data to prove the value of upgrading to a larger ad or prominent placement.

Century Interactive's call measurement does not require any kind of hardware investment from the publisher. The publisher can opt to use a customized, white-labeled version of the callmeasurement.com website or integrate the results directly into its own website.

Please contact Century Interactive for more information.