ServicesCall measurement services for advertisers
Century Interactive's call measurement services allow advertisers to measure the effectiveness of marketing campaigns and employee performance.
- Select an available call measurement number in real-time
- Use the number in the marketing campaign you wish to track
- Inbound calls are tracked and callers' information is captured
- An audio recording of the conversation is saved
- Real-time results are available at callmeasurement.com
Century Interactive's call measurement solution is easy to use and can be customized to fit the needs of each advertiser. The service offers the following benefits to advertisers:
- Efficient marketing - by closely measuring the results of all marketing campaigns, advertisers can focus their spending on the program that are producing the best results.
- Intelligent profiling - advertisers can learn vital information about the type of leads a particular campaign generates. Discover who is responding to ads and what factors contribute to successful campaigns.
- Employee accountability - audio recordings of phone calls provide an excellent opportunity for advertisers to evaluate the effectiveness of how leads are being handled. Calls can be saved and used for training, compliance and evaluation.
For more information, please see Tracking and Measuring Business Calls.