Call measurement services

Century Interactive has provided industry-leading call measurement solutions since 1988. All services are provided on a month-to-month basis (no contracts) with no minimum-usage requirements. Pay only for what you use.

Inbound call measurement

  • Measure the effectiveness of your ads by tracking the responses of each campaign
  • Select a call measurement telephone number (local or toll-free) in real-time
  • Place the number on a marketing campaign
  • Inbound calls are tracked and the caller's information is captured
  • An audio recording of both sides of the conversation is saved
  • Subjective information can be attached to a call (handling agent, call result, etc.)
  • Real-time results are available at callmeasurement.com of via XML feed
  • Calls may be saved / shared online
  • Useful for marketing analysis, training, verification and evaluation
Number of calls displayed by campaign

Outbound call measurement

  • Track and record outbound calls going from employees to customers
  • No equipment or hardware is involved - use your existing phone system
  • Agents can enter an ID code before placing the call to receive credit for activity
  • Same measurement / evaluation capabilities as inbound call measurement
  • Real-time results are available at callmeasurement.com of via XML feed
  • Calls may be saved and shared online
  • Useful for training, verification and evaluation
Employee activity

Online marketing

  • Dynamically change the contact phone numbers on your website based on the source that delivered the visitor to your site
  • Create reports that show the results of all online marketing campaigns
  • Reports demonstrate the relationship between clicks and calls
  • Learn which online campaigns are resulting in conversions - both online and offline
  • Integrate with Century Interactive's click-to-call service to track 1,000+ keywords
  • No special landing pages are required - advertiser may use existing website
Online marketing charts

Outgoing call blast

  • Enhance customer service & quality control with automated outbound call messages
  • Simple to use: create a call task and upload a phone list
  • Record a personal message or have a script professionally recorded
  • Schedule the date and time for the calls to go out
  • Give customers the option of leaving a voicemail at the conclusion of the message
  • Track the results of each campaign at callmeasurement.com
  • Useful for appointment reminders, customer announcements, & group communications

Phone surveys

  • Gain immediate access to valuable customer feedback
  • Collect both quantitative data and customer voice messages
  • Setup dyamic menus that can dynamically react to respondents' answers
  • Capture the name, phone number and address of survey respondents
  • Surveys are duplicated on a web page that can be integrated into your websites
  • Give callers the option to connect to a live agent at the conclusion of the survey
Automated phone surveys

Audiotext

  • Callers can drill-down through menus to select the information they wish to hear
  • Automate routine phone calls to free up staff and resources
  • Direct Connect feature can funnel live calls to the appropriate employee or department
  • Track the call results and manage the menu options at callmeasurement.com
Autotext reports

Do-Not-Call compliance management

  • Ensures compliance with federal and company-specific DNC lists
  • Works in conjunction with all Century Interactive services
  • Upload prospect lists for DNC scrubbing
  • Manually add / edit / delete callers from a company-specific DNC list
  • Resource library provides legal explanations and training documentation
  • Single-source management for all Subscription Account Numbers (SAN)