Company infoCentury Interactive
Century Interactive provides call measurement services and custom-built telephony applications. By combining groundbreaking development with dedicated customer service, Century Interactive has given advertisers unprecedented access to quantitative and qualitative marketing evaluation tools.
In today's economy, companies must reconcile limited marketing budgets with an endless supply of media options. Advertising dollars need to be carefully allocated to campaigns that can prove a positive return-on-investment. Large-scale marketing projects have been replaced by carefully planned campaigns that target qualified leads with a specific call-to-action. Century Interactive's proprietary call measurement solutions empower businesses to measure the impact of their marketing efforts by answering these questions:
- Are my markerting dollars allocated to the most effective media?
- Is my company properly handling incoming leads?
- How is my company capitalizing on the data that is being collected?
Century Interactive works closely with advertisers to offer innovative and beneficial solutions that give these companies new ways to maximize marketing returns.
Century Interactive’s development team possesses a combined 45 years of telephony programming experience. The programmers have a great appreciation of telephony software design and a feel for what can work in a high-traffic production environment while still being fault tolerant, robust and flexible.
Century Interactive was founded in 1988 and has served over 100,000 advertisers from across the globe. All of the company's platforms are built with wholly-owned technology that was designed in-house. Century Interactive operates debt-free and is a privately held company headquartered in Dallas, Texas.