Intuitive Dashboard Reporting

Since so much information is being collected, it's important to have a reporting platform that is easy to understand and empowers the advertiser to take decisive action.

Use this feature to:

Get the view from 10,000 feet and then drill-down into specific campaigns and trends
Build custom queries for the answers you need
Analyze the relationship between various media types and advertising efforts

Use the dashboard to look for spikes in your website traffic immediately following offline advertising campaigns. If those visitors are coming directly to your site by typing in the domain or searching Google with the exact name of your business, you'll know that the offline campaign is having a positive impact.