Century Interactive - What We Do
Century Interactive measures the effectiveness of companies' marketing efforts.
We take the guesswork out of advertising by tracking the phone calls, chats and clicks that result from print and web campaigns. This shows you which ads are working and giving you the most bang for your buck.
Managers can then look back on these recorded conversations to gain insight into how the company is communicating with prospects and customers. You can now measure and record every phone call coming in or going out of your business. You can also see the real picture on your company's web efforts because Century Interactive measures every action that takes place, including the phone calls, form submissions and online chats that result from specific keyword sources.
Our communication software uses intelligent routing rules to connect prospects and customers to the right employee every time. This means your company will no longer miss important opportunities.
We also ensure that you deliver the right message to people who are reaching out to your business. When employees pick up incoming phone calls, they'll hear a quick announcement that tells them the referring ad that generated the call. If the caller spent time on your website prior to calling, the person handling the call will see the exact keywords that led the visitor to the website and then every page that was viewed prior to the call.
We know that marketing goes beyond placing a few ads and hoping for the best. Our platform makes companies smarter and more efficient