State of the Union…I mean, Search Market

Wed, 30 Jun 2010 22:45:40 GMT

My fellow Americans, these are troubled times. Actually in the world of search, these aren’t troubled times. We hear that phrase so often it seemed natural to start off this way. Seriously, things are looking up! Marc Engelsman, VP of Client Serv...

Do You Have a Guru?

Wed, 16 Jun 2010 19:24:47 GMT

A guru is someone that you trust and that you think can provide sound advice on a particular subject. It’s quite possible that they have years...

DealerRefresh article

Wed, 16 Jun 2010 15:50:59 GMT

Jennifer guest-posted a great article on DealerRefresh, Four Superhero Powers for Dealer Website Tracking.

Why don’t you just tell me the name…

Tue, 13 Apr 2010 19:53:15 GMT

Marketers are being flooded with advice on how to navig...

The Flowers are Blooming

Tue, 30 Mar 2010 15:53:19 GMT

Ahhh, springtime! Don’t you just love the weather? It’s not too hot (Texas heats up early) and the breeze is blowing, the flowers are blooming and everyone seems to have a spring in the...

Five Ways to Measure Offline Conversions

Tue, 30 Mar 2010 13:24:25 GMT

Last week at the DFWSEM event, I had the opportunity to present a methodology crash course in making online efforts measureable through offline conversions. Although this is s...

Call Tracking in 100 Words

Wed, 24 Mar 2010 22:33:34 GMT

How much of your overall marketing budget is spent online? If PPC, display, e-mail, and SEO are a substantial portion, you are presumably generating a high volume of referral traffic to your website. If the desired action you’d like these visitors to...

Easy as Pie

Mon, 22 Mar 2010 16:48:17 GMT

What kind of pie do you like to devour? Are you the type that only likes fruit-filled pies? When someone bakes yo...

An Evening with Search Marketers

Thu, 18 Mar 2010 17:25:46 GMT

I was fortune enough to attend last night's meeting of the Phone-Up Ninjas w...

The Six and a Half Commandments of Displaying a Phone Number on a Website

Thu, 29 Oct 2009 04:19:20 GMT

David Mihm started an interesting conversation about the pros & cons of using call measurement numbers on an advertiser's website<...

Giving credit where credit is due

Tue, 06 Oct 2009 15:50:55 GMT

A few months ago Wired told the story of Jorge Hirsch and his frustration with the way academic papers (and their authors) are valued. Link: The Geniu...

Now Hiring: Director of Communications? Product Evangelist? Marketing Strategy Manager?

Fri, 02 Oct 2009 16:17:24 GMT

We're creating a new position, but we don't know what to call it. In fact, we still haven't even nailed down exactly what the position ...

Misleading analytics

Wed, 16 Sep 2009 08:51:30 GMT

Our automotive users spend a ton of money on Google AdWords and other pay-per-click platforms, so we've been introduced to some great new partners who manage these ads for the dealers. Our hope, of course, is that the Search Engine Marketers will use...

Jennifer talks about driving phone calls from your website

Mon, 31 Aug 2009 14:31:04 GMT

During our time at the SES Conference in San Jose, the guys from SEO-PR caught up with Jennifer to discuss some of our services.

Calls coming from online sources

Tue, 28 Jul 2009 01:14:00 GMT

According to Aristotle, "the soul never thinks without a picture." I could talk all day long about anecdotal evidence of more and more calls coming from advertisers' websites and online efforts. This chart tells a better story.

Directional Marketing versus Branding

Sat, 06 Jun 2009 22:16:12 GMT

In its simplest forms, advertising can be split into two camps:

1. Directional Marketing

Targeted toward people who have expressed a buying interest
Typically consists of media like search engine marketing, Yellow Pages...

Run, Bethany, Run! (and swim and bike)

Wed, 27 May 2009 05:00:00 GMT

You may know Bethany as our on-the-ball Operations guru who oversees all of the telephone numbers we manage. We know her as a diligent, driven, talented, focused and hard-working teammate. She put all of those qualities to good use in recent months a...

Century Interactive is hiring a Business Development Associate

Sat, 07 Mar 2009 18:45:00 GMT

The Position

YOU are an expert at communicating important ideas to a variety of audiences. You will take the innovative marketing services that our team creates and then work with our partners to put these services into practice...